Semiotics

Semiotics is the concept that everything used (in a magazine for example) has a reason for being that specific way (for example a Female based magazine being Pink or a cookery book having a kitchen background). These are used in all magazines to subliminally attract the potential buyer of the magazine to actually purchase the mag... one way semiotics is demonstrated is with the "Male Gaze" theory produced by Laura Mulvey. The Male Gaze is the theory that women are very effective at maintaining the concentration and focus of heterosexual men due to the sexual desire of the men acting upon the women, thus subliminally attracting the men to the films the women played in. This theory is detailed below...