Ideology

The use of ideology is almost semiotic-like in the sense that photos are taken in a specific way to subliminally promote certain themes about a place.


For example the photo above was taken by a school clearly trying to promote the technological side of education and showing that their computer facilitates are of a high standard and superior to other schools, you can see this from the photo, it does not have to say it what so ever, you can quite simply see the ideological influence of the image.

On the contrary, the image above was taken to promote a more traditional approach to education which would appeal to parents wanting to chose a successful school for their child(ren). But once again, you need not read this, you get it all from the image.